You might be struggling a lot by seeing that your website is not able to rank as higher as you had expected. You have really continued putting efforts to reach your desired rank. It is quite common and understandable as many of us suffer from the same problem. But don’t stop! You just need to follow SEO advanced techniques to take your website to a very good ranking position.

What is SEO marketing?

SEO stands for “search engine optimization.” It is the process of increasing the quality and quantity of website traffic, as well as brand awareness, via unpaid search engine results. There are several things that can be done to improve the SEO of a website. Creating high-quality content, planning keyword research to find relevant keywords, and building links to the website are just a few examples. It is possible to improve a website’s ranking and make it easier to find by focusing on these key areas.

SEO Advanced Techniques and the Google Ranking Algorithm

There are many ranking factors of google. In no particular order, the top factors for ranking on Google are shown below the chart.

Google Ranking factors

In this article, I will discuss SEO advanced techniques in very easy and straightforward steps for you to follow for getting a wonderful Google ranking. You just need to have patience and not get frustrated. Just dive into the process and get the best out of it! Sounds puzzling?

1. Keyword Research

SEO Advanced Techniques

First of all, you need to do keyword research because it will help you a lot in this whole procedure. By selecting the appropriate keyword, you can take your company, product, or writing right up on the Google search results page. It gradually helps you to channel huge traffic to your website. On the other hand, the wrong or inappropriate keyword can take your website to a very bad position.

You need to choose a very eye-catchy title for your content so that it can engage your readers in a proper and effective. Try to set your target keyword just closer to the title. It is good to use the keyword at least once within the first 100 words. For having a good idea about keywords, you need to do your research properly. Being a bit tricky about writing your content will save both your time and money.

Outbound links are the first source of bringing more attention to your website. There are tons of individuals who make the error of not including links to other websites/articles. It is the game-changer technique of off-page SEO.

outbound link on- page seo

Outbound links help to show the article that is both valid and informative. And both are vital requisites for ranking. Therefore, confirm that if you aren’t doing so, add outbound links to each of your articles. Just confirm that the links are relevant enough to your content and from authentic and high-quality sources.

3. Develop Click-worthy Content

Meta descriptions are one of the foremost important and visual elements – next to your title tag and URL- that convince people to click through. If you would like traffic on your latest article and efficiently on your website, confirm that the meta descriptions are attractive and informative. They ought to arouse the viewer’s curiosity within the 150-word limit.

Remember that you simply too click on a specific result after reading its meta description. an equivalent mentality extends to your audience. Concentrate on the meta descriptions, and you’ll naturally see the results.

5. Put the Selected Keyword in the URL

on- page seo

As keywords are essentially the backbone of on-page SEO, you would like to pay tons of attention to them. There’s no reason to not include them in your URLs. Inclusion has its benefits. Once you assimilate the targeted keyword into the URL, you’re ensuring that Google has one more reason and thanks to consider your article as more relevant for a specific phrase. It’s the perfect method among the 13 SEO Advanced Techniques.

6. Maintain Strategy while Inserting Keywords

Strategical keyword placement is critical to a post’s success and net traffic on an internet site. As search engines gradually and continually become more refined, it’s not enough just to randomly stuff articles with keywords and hope for relevance within the search results. Strategic placement of keywords is now considered to be paramount to your SEO success. But remember, you don’t need to insert the keywords forcefully. Insert them where they create sense and look natural.

7. Try to Post Long Content

Studies have shown that longer content helps to enhance ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words minimum this can inevitably end in long-tail traffic which might boost your site’s exposure. It has a great impact on the score of on-page SEO.

Longer content not only helps in adding more keywords but there’s also a natural emphasis on information. The authenticity of a post increases with longer text, which suggests that Google would recognize it as something more relevant than shorter and concise text. As search patterns are synonymous with long-tail keywords nowadays, an extended text also improves the probability of your article/website to get on a better ranking than others.

8.  Insert Internal Linking

Internal linking is critical to decreasing a website’s bounce rate and optimization because it links the various pages of a website together. When link juice is spread, the users/viewers stay on the website longer and therefore the site traffic also increases. It improves the navigational experience for the user.

Not to mention that it’ll also contribute to decreasing the bounce rate of your website.

Bounce rate is measured by what percentage of users who visit just one page and then leave the doorway page. Easy and accessible internal linking will naturally decrease this as users are going to be directed to other relevant articles.

Also, Google bots are designed to emulate user behavioural patterns and evaluate your website. Wikipedia is adept at using internal linking which is clear whenever you visit one among its pages. They add keyword-rich internal links to each entry. However, don’t overdo it. I like to recommend an easier (and safer) approach; link to 2-4 older posts whenever you publish new content a replacement one.

9. Image Optimization

on-page seo image optimization

Ensure that the photographs on your website have file names which include the target keyword. Also, your target keyword should be a part of your image’s Alt Text. this may improve optimization for your article and also create a clearer picture for the search engines of the relevance of your article/page. Images are a crucial component of any website as they create pages visually attractive also as informative. Optimizing your images should naturally boost your ranking. By following the strategies, your image will get a high rank in Google image search.

10. Promote the New Blog Technically

Promoting your blogs is vital to let people know of their existence and to enhance traffic. The more you promote, the higher your blog’s relevance is displayed and recognition soars. Before publishing your new piece of content, reach bent an influential blogger in your industry. When your content is published, you should share it on social media and mention the people you’ve referenced. Whenever you mention someone, you can simply include a link to someone’s article and inform that person by sending an email.

With LinkedIn, you’ll get into an influential blogger’s inbox albeit you don’t have their email address. Contact people that have shared similar content to the item you have just published. And if possible, turn the content into a video to appeal to a completely different audience.

Although Google doesn’t hold much stock in social media, the thing that actually matters is ranking.  You’ll actually improve your site’s popularity and traffic by being active on Facebook, Google+ or Twitter. The more you post links to your blogs on social networks, the upper the prospect people will visit your blog, thus increasing traffic.

11. Try to Use LSI Keywords in Your Content

LSI Keyword on- page seo optimization

LSI keywords are the synonyms and variations of your main keywords which can be within the sort of a phrase or word. Latent semantic indexing (LSI) keywords are a part of Google’s algorithm to know user search habits and provide users with the simplest quality content for their search queries.

The question is: How will you discover or select those LSI keywords?

That’s really very simple. For example,  your main keyword is “On-Page SEO Techniques.”Go to Google and look for your target keyword and scroll right down to the “Searches Related to…” area at the bottom of the page. LSI Graph and Google Trends are tools you’ll also use for this purpose.

Link building is the most vital – and therefore the most challenging – SEO strategy. the reality is, with no high-quality backlinks, your website won’t rank for competitive and high-traffic keywords. It is one of the vital parts of off-page SEO.

link building off- page seo

The websites with the foremost valuable and relevant backlinks will ultimately rank over the remainder. But, the tricky part is how you’ll get those quality backlinks. It is a bit tricky but you need to follow certain steps to set the high-quality backlink as it helps a lot to promote your website.

13. Maintain the Authenticity and Accuracy of Your Content

The authenticity of a post increases with longer text, which suggests that Google would recognize it as something more relevant than shorter and concise text. As search patterns are synonymous with long-tail keywords nowadays, an extended text also improves the probability of your article/website to get on a better ranking than others.

While writing a piece of writing that you simply want to understand people’s attention, you want to remember to research well before writing the primary word. Confirm that each of the relevant information is out there for you before you begin. Good research leads to flair, which ends up in long and comprehensive writing.


To sum up, a website may be an important part of our businesses and reputation, but it’s the keywords and, more importantly, our ranking that makes us important or not. To maintain a strong industry reputation, your website must be relevant to the user’s search criteria. If you’re wondering how to get a new website ranked, keep in mind that the 13 methods mentioned in this article are essential to use and work on. In short, what the public accepts is what Google thinks is important or reliable. I hope these hidden tricks on Google ranking factor will help you grow your business.

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