Online presence is an essential component of any marketing strategy, and attracting visitors with engaging content is a wonderful way. Blogs are an excellent method to communicate with the world nowadays. Brands use blogs to collect feedback and sell their products. Modern consumers are used to building a relationship with a business via social media, and an active blog is an easy method to begin a conversation with site visitors, whose comments can inform your future steps.

If you’re looking for a new way to publish your content, Ghost blog may be a better option than other, more content blogging platforms. It made no effort to be a jack-of-all-trades. Instead, it focuses on posting and promoting content, which has some advantages for a smart blogger.

What is a Ghost?

Ghost is a free and open source blogging platform developed in JavaScript and published under the MIT License, designed to simplify online publishing for both individual bloggers and online publishers. 

Why should you start a Ghost blog?

Online presence is an essential component of any marketing strategy, and attracting visitors with engaging content is a wonderful way. Blogs are an excellent method to communicate with the world nowadays. Brands use blogs to collect feedback and sell their products. Modern consumers are used to building a relationship with a business via social media, and an active blog is an easy method to begin a conversation with site visitors, whose comments can inform your future steps.

WordPress vs. Ghost

WordPress is the industry leader in CMSs, with a massive 64.2% market share in 2022. Here’s a brief comparison of Ghost vs WordPress to help you select.

WordPress Ghost
Code WordPress’s backend is built in PHP, and it has a negative reputation for using “messed up” PHP code.
It works, but it’s difficult to maintain from the standpoint of a developer.
Ghost is designed on Node.js and uses more recent design methods as well as best practices in security.
Performance To make WordPress faster, you may need to perform certain optimizations. There are plugins
that allow you to achieve this with a single click. However, some plugins may cause your website to slow down.
Optimized for speed
Database MYSQL/SQLLite MYSQL
Self-hosting WordPress makes self-hosting a little easier because there are packaged PHP packages that you can quickly
deploy to even a shared server.
If you are self-hosting, you will need to be familiar with the command line in order to install Node.js packages as
well as certain other command-line tools. However, other platforms, like as DigitalOcean, provide simple installation choices.
Plugins WordPress plugins may expand the dashboard and perform more than code injection. Some plugins can transform WordPress
into an e-commerce store. Installing a WordPress commenting plugin like Hyvor Talk takes a few clicks. This is done through
WordPress API, which Ghost lacks.
The most important function of blogging is included by default. The theme may be modified to do things like adding
a commenting system to your Ghost blog. There is an integrations page that seems like a plugin marketplace,
however, all of the integrations require code injection or modifying your theme code.
Cost
WordPress.com provides the hosted version. There is a free plan with advertisements accessible. Plugin installation is only
accessible with the $25/month subscription.
Starts at $9/month (no custom themes) and goes up to $25/month (with custom themes). A 14-day trial is provided.

In brief, Ghost blog includes all of the features you need for blogging or launching a newsletter (editing content, media, SEO). WordPress, on the other hand, is ideal for any type of website. It is up to you to select the best cost and hosting.

Top Features of the Ghost blog

The simplicity of Ghost blog is down to a carefully crafted suite of editorial tools that have been fine-tuned. It truly appears to be a platform where nothing is thrown away. Everything has been worked and reduced to its most efficient, light form. In a nutshell, Ghost’s strengths are as follows:

  • A wonderful dashboard
  • Excellent writing experience
  • Advanced text editor with markdown supports
  • Themes customization option in ghost blog
  • Memberships (free and paid)
  • Optimized URLs
  • Facebook Open Graph tags
  • Clean semantic makeup
  • Integrations with systems such as Google Analytics.

Where to host your Ghost blog?

Let’s get started with the fundamentals of maintaining a website. A server is required to serve your website to your visitors. In Ghost blog, you may either host your ghost blog on your own server or have Ghost.org host it for you (hosted version, Ghost Pro).

1. Self-hosting

If you are a developer who likes to mess with servers and maintain software installations, self-hosting is the best option. Because Ghost is a free source, you can run it on your own server. Unfortunately, because Ghost is developed on Node.js, it cannot be hosted on most shared hosting (they use PHP). As a result, you’ll need to purchase a VPS server from a provider (perform a Google search for “VPS provider”). Then, to install it on your server, you must follow the official guidelines.

2. Ghost (Pro)

The Ghost team’s hosted version is known as Ghost Pro. This is simple to set up. You are not required to do updates or maintenance. Simply go to Ghost.org and create your blog right now. Pricing is the same as it was in the WordPress comparison.

Choose a Ghost Blog Theme

The theme you pick, like WordPress, influences the style and feel of your site. There are several Ghost blog themes available, both free ghost themes and premium themes and a web search for ‘ghost themes’ will provide higher capacity, including Ghost marketplace.

Ghost blog themes
Ghost blog themes

After you’ve decided on a theme, just go into the admin part of your Ghost blog, select General under settings in the left-hand column, scroll to the bottom, and click ‘Upload a Theme.’ Then, choose the zip file containing your theme. When it’s finished uploading, click ‘Activate Now,’ and you’re done.

Start writing in your ghost blog

As you’ve installed Ghost and a theme; now start a blog! Ghost blog has markdown, which may be different from how you usually format information. To format text, we usually highlight it and use buttons or keystrokes to add italics, a header, or bullet points. Markdown requires constant typing of syntax. # before header text creates a heading.  Markdown is a fast and efficient way to prepare your content since you never have to highlight text.  Drag-and-drop photos into the editor to add to the ghost.

Publishing Your First Post

Just a few more considerations and you’ll be ready to publish your first article.

  • Ghost has a tag function that lets you categorize your articles to help readers find the information they need. Adding tags is a good hobby to develop, so get initiated as soon. Simply select the tools button in the upper right corner and enter the tags for this article.

  • Ghost also includes SEO (search engine optimization) tools to help you be found more easily by search engines like Google. Ghost will create a meta title and meta description for your article – these are the title and brief description that appear in Google search results – but you can alter them if you want to add particular keywords or make them more appealing to your target audience.

Finally, now that you’ve published your article on the ghost, you’ll want to get some views on it, so take advantage of Ghost’s built-in social networking features by connecting your social accounts to your Ghost blog.

Conclusion

If you have experience developing websites or choosing one of their pro plans, Ghost is a fairly straightforward tool to use. It has a beautiful, focused interface, several gorgeous themes, and a lot of options for a blogger who wishes to focus purely on publication. Consider Ghost if you want something that doesn’t have all the bells and whistles of a CMS-heavy platform like WordPress.

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