A portfolio website allows you to highlight your abilities, services, and previous work experience in your own dedicated location. It’s your internet store – once you’ve built your portfolio site, potential clients will be able to discover you more easily, see exactly what you do, learn what you offer, and feel secure in employing you. WordPress is the perfect option for freelancers who want to display their work on a low budget. It has everything you need – power out of the box and a variety of additional capabilities via the various existing themes and plugins.

In this post, we’ll explain why you should consider using WordPress for your portfolio website. We’ll also look at how to create your portfolio with WordPress themes and highlight some of the best options available. Let’s get started!

Why use WordPress for your portfolio website?

WordPress makes it simple to put your portfolio together for a reasonable cost and without any coding knowledge. This tool saves a ton of time for artists who want to present their works in the best way without spending hours on paper or dealing with challenging printing issues. You may create a stunning and expert portfolio by using WordPress too.

Benefits of Creating a Portfolio website

  • Find new clients – You’ll make it easier for potential clients to find you through Google searches, social media, word of mouth (it’s much easier to share a link), and other means.

  • Showcase your skills: A gorgeous portfolio website lets your work stand out and display your best skills.

  • Build trust – It’s far easier to build trust when you can show off your work and share testimonials from satisfied customers.

  • Simplify administration and save time by sharing details about your processes, asking questions on forms, and providing FAQs. All these things can help limit the number of questions from potential clients.

The Most Important Elements of Portfolio Website

Before building your portfolio website, you need to gather the necessary materials. Start the process by preparing your material so that you can easily import it into WordPress.

1. Chose the work you are expert

There is no need to include every project you have ever worked on. Choose the work you’re most expert in, especially if it relates to the type of position you’re looking for.

2. Create SEO-friendly descriptions

Create a clear description for each portfolio entry that merges SEO for your industry. By including keywords, you will attract clients who are looking for your type of work.

3. Use high-quality pictures in your portfolio

To increase engagement, each entry should be accompanied by a high-quality image. Choose a photo or video to represent the work.

Before images uploading to WordPress, compress images. Too many can delay page navigation and load time. Online picture and video editors like Figma overcome this difficulty and maintain visual quality.

4. Prepare other content areas as needed

Other information, such as an “about me” section, may assist your portfolio website. Section, contact form, and customer testimonials Prepare this content ahead of time so it may be quickly added.

5. Purchase a domain name and web hosting

You’ll need to hire two vital services before establishing a portfolio website on WordPress: a domain name and hosting.

a.) Domain name

Your website’s URL is a domain name. Choose a domain registrar to search for available names. BlueHost, HostGator, Namecheap, and DreamHost are also prominent registrars.

b.) Hosting

You’ll need web hosting to launch your website. BlueHost, HostGator, Hostinger, Hostwinds, DreamHost, GreenGeeks, etc. Cheap providers may not be as secure.

Build a portfolio website using WordPress

Now that you have all the resources and services needed to create your portfolio website let’s get started. We will use BlueHost as a hosting service, but you can substitute your chosen provider.

Step 1: Buy your domain name and hosting.

Build a Portfolio Website Using WordPress
  • You’ll need to purchase a domain name and hosting to get WordPress up and running. Go to BlueHost and select the Basic hosting plan.

  • When prompted, enter the domain name you want to use (which is included in the first year). Simply click “Next” after selecting your domain name.

  • Finally, you must enter all of your account details. There are several “package extras” offered here, including “Domain Privacy Protection” is offered here, which hides your name and address from public view. When you’re finished, click “Submit.”

Step 2: Use BlueHost to install WordPress

Build a Portfolio Website Using WordPress

Following that, you must install WordPress from your BlueHost account. Log in to your BlueHost account first. Once you’ve logged in, the site will invite you to choose a theme. You are free to choose one or skip it for the time being.

When you’re ready to begin building your site, click “Start Building” to be directed to the WordPress dashboard.

Step 3.) Choose a portfolio-friendly WordPress theme, builder, or plugin

Build a Portfolio Website Using WordPress

You can search online for WordPress themes for designers. These are usually the most creative ones. There’s also the WordPress plugin.

You can now start putting together your portfolio website from the WordPress dashboard. Start by choosing your theme. Click on “Appearance” → “Themes.” Find your preferred theme from the grid or search for it in the bar. Once you’ve chosen your favorite, click “Install.”

Choose a WordPress theme that’s portfolio-friendly. Some themes have “Portfolio” post types to demonstrate work.

Step 4: Make your Portfolio settings active

Build a Portfolio Website Using WordPress

To begin, select “Portfolio” from the left sidebar. (If you selected a plugin, choose it from the sidebar instead.) If “Portfolio” does not appear in your list, you may need to activate it. To do so, go to “Settings” “Writing” And “Content Types” and enable the “Portfolio Projects” option.

Build a Portfolio Website Using WordPress

You can also choose the number of portfolio projects on each page. Simply enter your preferred number in the blank.

Step 5: Add materials and adjust project settings

Build a Portfolio Website Using WordPress

It’s finally time to make your first portfolio entry. Go to  “Portfolio” → “Add New.”  You’ll be taken to the individual entry’s settings.

Once here, insert the content you’ve already prepared, such as:

  • The featured image
  • The description
  • The meta-excerpt

You should also pay particular attention to the options in the right-hand sidebar. For example, if you wish to allow comments on your portfolio entries, simply click “Discussion” and select the “Allow comments” option. You may also choose the project kinds and SEO tags here.

Step 6: Publish and manage your portfolio as needed

Portfolio Website Using WordPress

When you’re through with your portfolio entry, click “Publish” in the upper right-hand corner. Examine the live version to ensure that it seems as you expect.

Fill out all of your portfolio items so that the grid is complete. Remember that you may need to reorder the portfolio items for them to appear in the desired order.

Step 7: Add About Me, contact form, and testimonials

Once your portfolio is complete, finish your website so clients can easily learn about you and contact you. Pages or sections for:

About Me” – Click on “Pages” and add a new page dedicated to who you are, including your professional background and available services.

Contact form – Add a contact form for clients to get in touch. You might try installing any major contact form plugin or simply add your info to a new “Page.”

Testimonials – testimonials to your portfolio website are the same. Start with Strong Testimonials.


A well-designed portfolio site on WordPress can help you meet (and impress) potential clients. It gives employers a better sense of your abilities and allows you to stand out from the competitors. The full procedure will take some time, especially if you’re unfamiliar with WordPress, but as we’ve demonstrated, it’s certainly doable with minimal effort.

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